
Licensing & Compliance
At OpenHouse Marketing, we’re dedicated to helping real estate agents create impactful social media content that’s not only engaging but also compliant with the rules and regulations of the real estate industry in Canada. While creativity is key, it’s important to ensure your content follows the legal guidelines to protect both you and your clients.
Why Staying Compliant Matters
In Canada, real estate agents are regulated by provincial bodies to maintain professionalism, protect consumers, and ensure transparency in all communications, including advertising and social media. By following these guidelines, you’re building trust with your clients and ensuring your business remains compliant with industry standards.
Stay Updated
Since rules can vary by province, it’s important to stay informed on the specific guidelines for where you’re licensed. Each provincial real estate council provides updates on advertising standards, including rules for digital and social media platforms.
For more detailed information, check out the guidelines specific to your region:
British Columbia: BCFSA Social Media Advertising Guidelines
Alberta: RECA Marketing Guidelines
Quebec: OACIQ Guidelines
Nova Scotia: NSREC Advertising Guidelines
New Brunswick: NBREA Advertising Guidelines
Prince Edward Island: PEIREA Advertising Guidelines
Saskatchewan: SREC Advertising Guidelines
Manitoba: Manitoba REA
A Friendly Reminder
It’s always a good idea to review your social media posts before hitting “publish” to ensure they meet your province’s real estate advertising regulations. When in doubt, it’s worth a quick check with your brokerage or regulatory body to make sure everything is in line.
Let’s keep your marketing sharp, creative, and in line with industry standards!